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A growing segment, new opportunities for your practice
The institutional market is often a leading indicator of trends in the retail market. Moreover, retail investors are also increasingly aware of sustainable development issues, and most are ready to invest a portion of their
portfolios in RIfootnote 1 .
Get your clients ahead of trends by talking to them about RI solutions.
64% of investors would include RI in their portfoliofootnote 1.
15% of investors have discussed RI with their advisorfootnote 1.
61.8% of total assets under management in Canada in 2020 are invested in accordance with responsible investment (RI) principlesfootnote 2.
US$290B in environmental (green) bonds were issued in 2020footnote3.
195 countries and territories have signed the Paris Agreement on climate changefootnote 4.
US$500B was invested worldwide in green energy in 2020footnote 5.
Responsible investing that also aims to deliver competitive potential returns
RI solutions offer your clients the opportunity to seize the growth potential of high-quality companies that are leading the way in the transition to a more sustainable economy. Furthermore, they can position you as the trusted advisor with
cutting-edge yet disciplined strategies for tomorrow’s markets. The following data show that RI/ESG strategies can generate potential returns that are on par with or better than traditional investments.footnote 6
Don’t compromise on return potential!
Responsible investment solutions offer a return potential that is just as attractive as what you would get with a traditional investment – sometimes even better! Confirmed by more than 2,000 Studiesfootnote 7.
Sustained growth
Sustained growth. RI in 2020 represents 61.8% of Canada's investment industryfootnote2.
RI: promote your growth in your practice
Millennials, women and university-educated individuals are among the many high-potential market segments for RI. The market is experiencing significant growth in specific regions in Canada as well, notably Quebec and British Columbia.
Millennials
Millennials are the biggest segment of Canada’s working populationfootnote 8 .
Young investors (18 to 34) are 2x more likely to consider RI than investors 55 and overfootnote 9.
2 out of 3 think their advisor should know about responsible investingfootnote 10.
Women
By 2030, roughly 2/3 of the private wealth in the US will be held by womenfootnote 11.
In 2017 in United States, 84% of women expressed interest in sustainable investing, compared to 67% of menfootnote 12.
69% feel a sense of urgency to invest responsiblyfootnote 13.
Be proactive
Help clients take action today. Recommend Desjardins’s industry-leading responsible investment solutions.
Desjardins. Étude 2020 sur l’investissement responsable. December 2020. [SOM Investor Web Survey for Desjardins Investment inc., held with 2,864 Canadian respondents. The
margin of error is ± 2.6%, 19 times out of 20] [internal document].